Course curriculum

  • 1

    Module 1 - Introduction to Business in a Box and Skills Gap Analysis

  • 2

    Module 2 - Idea Validation

    • Idea Validation

    • Creating Personas
  • 3

    Module 3 - Innovation and Creativity

    • An Innovators Mindset

    • What is Innovation ?

    • Innovation and Creativity Tools

    • Creativity Tool - SCAMPER

    • Creativity Tool - Mix and Match

    • Tools Summary
  • 4

    Module 4 - Setting up your Business

    • Introduction - Rapelang Motsumi

    • What is Company Compliance

      FREE PREVIEW

    • CIPC and The New Companies Act

    • Forms of Business

    • Types of Companies

    • What are your business obligations - CIPC General Issues

    • Ethics and Governance

    • The South African Tax System

    • Intellectual Property Laws For New Ideas/Concepts.

    • Broad Based Black Economic Empowerment (BBBEE)

    • Regulatory Requirements

    • Guidelines to Reserving a Business Name

    • The Compliance Checklist

    • Support for Registering your Business

    • Module Close
  • 5

    Module 5 - Social Media

    • Social Media

    • Instagram - How to use it to Grow Your Business

    • Twitter and how to use it for Business
  • 6

    Module 6 - Strategy

    • Introduction - Jay Naidoo

      FREE PREVIEW

    • The Entrepreneurship Development Model (EDM)

    • The EDM Continued - The Support and Cooperative Environments

    • Applying the framework of the EDM

    • Why chose entrepreneurship

    • The Lean Business Model

    • The Lean Business Model - Customer Segments

    • The Lean Business Model - Key Resources and Activities

    • The Lean Business Model - Channels and Revenue Streams

    • SWOT Analysis

    • PESTLE Analysis

    • The Customer Value Proposition Map

    • Module Close
  • 7

    Module 7 - Marketing and Branding

    • Introduction - Raksha Mahabeer

      FREE PREVIEW

    • How to Name a Business

    • What is Branding?

    • The 5 Key Elements that Define a Brand

    • How to Build a Brand

    • What is Marketing

    • The New Marketing Mix

    • The Difference between Branding and Marketing

    • What is Sales and Writing Proposals

    • Branding, Marketing and Sales – How they fit together?

    • Creating your Logo

    • Module Close
  • 8

    Module 8 - Finance

    • Introduction - Sheryl Aaron

      FREE PREVIEW

    • Introduction to Finance

    • Determining your Start-Up Costs

    • The Concept of Capital

    • Cash Flow

    • Assets and Liabilities

    • Liabilities

    • Budgeting and the Importance of Finance in Business

    • The Budget Development Process

    • Managing and controlling your Budget

    • Pricing

    • The Concept of Markup and Break Even

    • Finance Assessment

    • Module Close
  • 9

    Module 9 - Pitching

    • Pitching your Business
  • 10

    Programme Closure

    • Thank you